Representation Analysis

Representation Analysis

Representation in media is extremely important because it creates an accurate sense of reality to audiences. Without representation everything would look the same, and frankly a uniform world would be a boring world to live in.

    In the H&M ad, a wide variety of people were represented from different ages, races, ethnicities, body types and more. The casual representation of such a diverse group of people led to an inclusive effect to audiences, making every type of person feel represented in a positive way. This ad focuses on going against the stereotypes or constructs that are places on society and owning your own power and was successful in its representation because any person can look at the ad and feel as if they are represented in a positive and powerful way.

    In the tide ad, a mother and young daughter are shown and they contrast greatly. The mother, who is seen to have a very feminine and neat appearance, wearing bright pinks, is speaking about her young daughters style which consists of cargo shorts and very gender neutral colors. This type of representation relies heavily on the use of stereotypes in order to convey the message. The mother is representative of femininity and the general representation of women in media while the daughter strays away from the normal representation by presented more gender neutral. The effect that this has is that audiences can see social constructs manifested in a physical form.