Music Blog Post
This week I, along with my group, presented our music marketing project where we had to create a music video and a whole marketing campaign for a new artist that we were in charge of developing. It was an interesting concept and I learned a lot of things through this assignment. My group and I were given the song "The Man" by The Killers and we chose to go the alternative rock route with this project. Alternative rock is a sub-genre of rock that emerged and gained popularity in 1980s and early 90s.
Some of the main trends that I found in this genre were the heavy reliance on social media in order to spread the word about new music or tours. Most artists nowadays have multiple social media platforms, but alternative rock artists rely on this form of exposure heavily. Artists like The 1975 have been successful with their social media campaigns and have used it to bring attention to their band and brand. Marketing in general in this genre is focused on making it as accessible as possible for fans to reach the artist, with tools like websites, social media and small shows.
For our brand we chose to incorporate themes of teenage rebellion in order to connect with our intended audience which is teenagers and young adults. With our music video we attempted to incorporate the idea of cutting class and developing a plan to be rebellious. We felt that it matched with the idea of the song, creating that idea of angst that is representative of the audience we were catering to. Some examples of marketing products that we used was our website. We used our website to put all of the important information of our band, whether it be upcoming shows, or our newsletter so that fans could easily keep in touch with the band. We felt it was essential to create an accessible website that delivered important information so that we as a band could stay relevant in this technological world.
https://blkhoneymoon.weebly.coml
We also created a merchandise line as a marketing tool. By creating and distributing items with our band logo, our brand expands.
Through this project I learned how important it is to develop your brand according to your audience. Filming a video for a music video is harder than it seems because each choice that you make needs to be representative of your band and your brand, so it is important that you are conscious of each decision. For example, we decided to incorporate a pain streak as a symbol in our band, and we had to incorporate it in our video as well for continuity. Without a clear idea of who your artist or audience is it is difficult to be successful in the music industry so those two questions are definitely the most important. "Who am I as an artist/band?" and "Who is the audience that I am catering to?"
For our brand we chose to incorporate themes of teenage rebellion in order to connect with our intended audience which is teenagers and young adults. With our music video we attempted to incorporate the idea of cutting class and developing a plan to be rebellious. We felt that it matched with the idea of the song, creating that idea of angst that is representative of the audience we were catering to. Some examples of marketing products that we used was our website. We used our website to put all of the important information of our band, whether it be upcoming shows, or our newsletter so that fans could easily keep in touch with the band. We felt it was essential to create an accessible website that delivered important information so that we as a band could stay relevant in this technological world.
https://blkhoneymoon.weebly.coml
We also created a merchandise line as a marketing tool. By creating and distributing items with our band logo, our brand expands.
Through this project I learned how important it is to develop your brand according to your audience. Filming a video for a music video is harder than it seems because each choice that you make needs to be representative of your band and your brand, so it is important that you are conscious of each decision. For example, we decided to incorporate a pain streak as a symbol in our band, and we had to incorporate it in our video as well for continuity. Without a clear idea of who your artist or audience is it is difficult to be successful in the music industry so those two questions are definitely the most important. "Who am I as an artist/band?" and "Who is the audience that I am catering to?"
No comments:
Post a Comment